But there's no better way to gain perspective on each and every client relationship, or to predict the impact of every management decision on long-term revenue goals.
1. This "client value Cigarettes Online USA ">Wholesale Cigarettes Online calculation system" may be one of the best insurance policies against a young, struggling business becoming part of that casualty list.
2. To know how much to pay to acquire a customer.
Most growth-oriented companies have a client acquisition/marketing budget. Do you? How is it constructed? Is it currently built as a fraction of one transaction, or many?
3. To know how much time/effort to put into retaining a customer.
Most banks, for example, have customers who cost more to serve than they generate in positive revenue. These banks would often really like to drop the customer, but can't. Banks manage the discrepancies by raising fees to such "problem" clients or putting them on endless loops of touch-tone voicemail support.