I was always suspicious of those ads that peaked in frequency about eighteen months ago Authentic Mike Daniels Jersey , each of which implored TV viewers or radio listeners to ?Visit our web site at??
Why, I wondered, did advertisers waste their time promoting another medium, when at that very moment they should have been describing and selling their products and services?
Did they want to assert: ?We, too have a web site??
Did they honestly think their web site would do a better job of selling their wares than the ads for which they had already paid good money?
Yesterday, after I gave a keynote speech, I spoke with a very smart gent who refines all things related to IT Authentic Jaire Alexander Jersey , and he said, in praise of sending customers to web sites:
?Doesn't it make more sense to handle them on the web for twenty cents per transaction than to handle them by phone at a cost of two or three bucks??
Of course, he's right; if a banking customer wants to know his checking balance down to the penny, why call in when he can simply log in? But this logic doesn't always apply.
I, for one, think the web is excellent for certain things and terrible for others.
For instance, it is not truly interactive in the way a phone call is.
Over the phone we can ask a customer for the sale Authentic Clay Matthews Jersey , in real time, get a response or an objection, answer that, and instantly close again.
We can sense what sales pro's know, that there is often ?an objection beneath the objection,? an unspoken concern or fear that prevents prospects from sealing the deal.
With certain hot prospects, the last thing you want to do is to send them to the web, where there is a world of competition.
You want to sweep them off the dance floor, out of range of your rivals, to a quiet spot for some intimate chat.
So, the bottom line is you have to use your judgment. Often Authentic David Bakhtiari Jersey , from my viewpoint, we should be thinking, ?Please DON?T visit my web site.?
Instead, buy from me, or from my radio, TV, or print ad Dexter Williams Jersey , right now!
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