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Tips to Successfully Changing Your Email Newsletter Service Provider ECommerce Articles | June 21 Cheap Jerseys Online , 2007
Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you:


Copyright (c) 2007 Donna Gunter


There comes a time in every online business owner's life when you will seriously consider changing email newsletter providers. Making the decision to change your email newsletter service is never an easy one. In fact, I tell my clients to choose wisely the first time they pick a provider, as their subscribers will tire of list-hopping and simply leave the list if they are requested to re-subscribe too many times.


Why would you consider changing providers?


--to purge your list and retain your best and most active readers. This is especially effective if you have changed or refined the focus of your business.


--to increase deliverability andor reduce technical challenges. Many of the more popular list providers are being blocked by major ISPs due to their users abusing the email system by sending out unsolicited emails.


--to incorporate autoresponder and broadcast technology in one place. It's much more effective these days to have a service in which you can use personalized autoresponders to follow up with your ezine subscribers and tell them about your additional features or offerings that they should explore.


--to streamline your database into one location. I've had 3 separate databases for a couple of years Cheap Jerseys Wholesale , and I'm glad to be migrating them all under one roof, as determining who gets what is becoming more challenging with each passing year.


This changeover can be a complicated, time-consuming process. Here are 7 tips to make the switch a bit easier:


1. Make the change your primary activity. Don't do as I did and choose to launch a major initiative and change your list at the same time. Big mistake. Choose a slow time in your business when you're not promoting a sale or a new product to change your lists. If you try to do too many things at once, you'll confuse your readers Cheap Jerseys From China , and a confused mind takes no action -- the person simply leaves