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Is Social Selling right for your small business? Marketing Articles | September 1 Brandon Saad Jersey , 2011
Social Buying Sites are a huge phenomenon right now. This article looks into Social Buying sites and the benefits and downfalls for your business.



Who wants to pay full-price for anything? Not I.


So I ?lit up? when social buying sites like Groupon and Living Social started cropping up. They round up deep discount offers from all kinds of businesses and present them to millions of potential customers.


That ?millions? is misleading. Groupon, for instance, has about 60 million consumers signed up but that?s nationally. The offers (and the businesses that make them through the social buying sites) are mostly local: restaurants, spas Artem Anisimov Jersey , etc. I received three offers: 50% off Asian Fare at Soo Woo, 60% off at Women?s Film & Art Festival and 70% off Botox (Ouch!).


I?ll give you my e-mail, but not much more!


Consumers start by logging onto a social buying site which, somehow Alex DeBrincat Jersey , knows roughly where you are. In my case, that?s Miami. You?re asked to confirm that, then they ask for your email address and age. No big deal. Then up pops up another screen that asks for more information: name, address Brent Seabrook Jersey , etc. This is a little off-putting for some of the people I?ve talked to.


I found the geography a little odd at times. Today?s deal of the day at Groupon is for a business clear across town. If you?ve ever driven in Miami, you know that it might as well be in another country.


Don?t Jump on the bandwagon, yet!


Nonetheless, small businesses seem to find social buying sites to be dream marketing tools. They pay no initial set-up fees and commissions are negotiable.


Groupon handles all of your purchases through their website and they?re very involved in making sure their clients are successful. If you?re not successful then they?re not successful.


Of course there are potential downfalls. If you run Patrick Kane Blackhawks Jersey , say, a mom and pop ice-cream shop that regularly serves 40 or 50 people a day, what would you do if 500 people showed up?


How can i lose? Profits are slimmer?


And, in a recent survey Corey Crawford Blackhawks Jersey , 32% of business owners lost money running these types of promotions.